has only been open since May 15, but it has drawn a steady stream of business thanks to drive-by traffic on Old Frankfort Way, said co-owner Becky Groskreutz.
"We hadn't done any advertising until last week," she said.
In fact, clients have been coming to the interior design business in non-traditional ways. Take Diane Rudnick, for instance. She was at White Street Interiors reviewing fabrics for dining room window treatments in a new home being built by , which is co-owned by Groskreutz and her husband, Todd. Groskreutz's mother, Vickie Hansen, has done all of the window treatments for Quantum's model homes, and liking what she saw, Rudnick began working with Hansen.
A short time later, Rudnick said her parents were having lunch at the across from White Street Interiors. They went over after lunch and spoke with Hansen. Rudnick's parents were so impressed with Hansen that they brought their daughter Hansen's card and told her she needed to call.
"But you told them you were already one step ahead of them," Hansen said, chuckling, as Rudnick nodded in agreement.
The mother-daughter team has been working together for the past seven years. Hansen, a longtime seamstress, had been living in Arkansas, working in retail fabric stores when Groskreutz asked her to begin making the window treatments for the model homes.
"She's all about the fabric," Groskreutz said, adding that they tried to do business long distance, but it just got too hard as the workload increased.
"All of our family is around here, so they moved back," she added.
"(Opening a shop) has always been a dream of mine," Hansen said. "But it was never the right time. I read a lot of magazines and buy a lot of window-covering books, but my head is so full of ideas. Some days I thought my head was going to explode," she shared.
Fortunately, she now has a creative outlet, and working with her daughter has been good, Hansen said.
"We get along well. We're not yes people. We each have our own ideas, but it all works," she said of their partnership, adding that the two often go together on initial consultations, which are complimentary.
"You always know what it's going to cost up front. Give us the budget. If we can do it, we'll do it. If we can't, we'll tell you," Hansen said, saying that they can help develop a budget, as well.
Although White Street Interiors does custom design work for residential and commercial clients, Groskreutz said they're working on filling the store with repurposed items. She's the furniture refinisher, repainting or reupholstering pieces for the store ("You should see my garage!" she said), as well as for their clients.
"If you have a piece of furniture in your house that works but maybe it needs to be freshened, we can do that. It's easier than redoing everything," Hansen said.
But it's all based on the clients' needs and their vision for their home. White Street Interiors wants to be an accessible custom design firm that's neither too high end nor off the shelf, Groskreutz said.
"We're not high pressure, and we're not snobby. Either you like us or you don't," she added.
"We always laugh and have a good time. We're nice people," Hansen said, smiling.
White Street Interiors, along with their Old Frankfort Way business neighbors, will be having a ribbon cutting/grand opening/open house from 4 to 8 p.m. Thursday, Sept. 22. will be providing food and drinks, and there will be giveaways from area businesses.