According to Hallmark and other leading retailers, 44% of Americans celebrate Valentine's Day with a night out. With the holiday falling on a Tuesday this year, those date nights will start this weekend...which means you've got 2-3 days to figure out what to wear (or what NOT to wear!).

But don't let the pressure get to you. Gloria Ursich, co-owner of Briosa Boutique in Frankfort says that boutique shopping, while perhaps pricier than mall stores, develops a very loyal clientele because it's like having your own personal shopper right here in town.

"Our customers love that they can come in and we can help them find something that makes them look good and feel good. We can show them what goes together and give them an honest opinion. I hear that all the time," Ursich said.

Briosa also differs from chain fashion stores in that it carries high-end pieces made from quality fabrics which wear well, Ursich added. They fit, drape and accentuate in all the right places, and they're all custom made for the boutique. The limited quantity of each item ensures that Briosa fashions are as unique as they are stylish.

Plus, Ursich and her co-owners Rae Vegetabile and Debbie Bell love to help clients accessorize with jewelry, belts, purses and other flair carried in the boutique. It's pretty much a one stop shopping experience with one on one service, to boot.

Briosa Boutique is located at 22 S. White Street and is open Monday, 11 a.m.-3 p.m., Tuesday-Friday from 10 a.m. to 7 p.m. and Saturday from 11 a.m. to 5 p.m.